The Most Important Startup Skill Nobody Talks About - Aaron Dinin Phd.

NOTE TO READERS: If you find these brief excerpts of interest read the full article.

"Success on the Good Days Is Easy

I’ve had some bad breaks over the years — particularly when it comes to health. And it’s taught me a difficult lesson:

Eventually, life will punch you in the face.

It’s not a question of if. It’s when.

And in that moment, you’ll be forced to decide: now what?

That’s the real test of success.

Not how well you perform when things are going great. Not how much you accomplish when you’ve got free time, full energy, a clean bill of health, and a supportive circle of friends and family.

Anyone can succeed on a good day. That’s not impressive. That’s expected.

The real question is: Can you keep going when everything isn’t going your way?

Because that’s when it counts.

What Founders Get Wrong About the Journey

This lesson isn’t just about students and missed assignments. It’s about founders, too. In fact, it’s especially about founders.

I work with lots of early-stage entrepreneurs who think they’re ready for the grind. They’ve read the books. They’ve watched the YouTube videos. They know it’s going to be hard.

What they don’t realize is just how long it’s going to be hard — and how many things outside of their business are going to get hard, too.

Building a startup isn’t just a full-time job. It’s a full-life job. You don’t get to pause it when your dad ends up in the hospital. You don’t get to take time off when your relationship falls apart or your anxiety spirals or the economy tanks.

The startup doesn’t care that your life is imploding. The work is still there."

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