The Real Problem With AI That Nobody Is Talking About Rachel Greenberg

Note to readers: The excitement and growth of AI have created many false expectations of productivity that have led many entrepreneurs to make costly mistakes on implementation.

This article provides some timely advice worth considering in your due diligence.

Excerpts. Lightly edited for length

“Many founders are building with AI, but very few are explaining exactly how and what that looks like. Therefore, those AI newbie founders who get word of the supercharge effect this new tool can offer for next to no cost get excited, and thus, dive head-first into using artificial intelligence to skyrocket their ventures.

This is where things get messy, and such begins the AI dichotomy between the heavy-handed self-saboteurs and the AI-discerning successes.

If you still think AI’s biggest role is in maximizing speed, cutting costs, or providing superhuman results with increased accuracy and precision, then you very well may be an unsuspecting victim…

Here’s why: AI can truly supercharge your business, but it can just as easily sabotage the whole thing, and to the untrained eye, it may be hard to spot which path it’s walking you down.

The Rise of the Synthetic Shortcuts

We’re living through a wave of what I’ll call synthetic entrepreneurship: the illusion of building without actually building. AI makes it dangerously easy to expedite progress, but that comes at an invisible cost:

• You can generate a business plan in 30 seconds.

• You can build a logo, tagline, and website by lunch.

• You can automate your social posts, pitch decks, and email campaigns by dinner.

You can do everything except the hard, unglamorous parts that actually make a business viable (the parts that involve thinking, deciding, and caring). That’s the seductive danger of AI: It doesn’t just make bad founders faster; it makes bad habits scalable.

Every low-effort, inexperienced, fake founder now has the tools to look instantly legitimate…until the first real problem hits. Then they crumble, because there’s no real understanding beneath the polish.

The Founders Who Will Win the AI Era

The ones who’ll dominate the next decade aren’t the prompt engineers or AI influencers. They’re the people who care more and who, in turn, use AI not to replace their involvement in their startup, but rather to amplify it for an improved outcome.

They’ll use it to:

• Anticipate customer needs before customers do.

• Prototype ideas overnight and test them by morning.

• Remove friction from the buying experience while adding depth to the human one.

They won’t treat AI as a substitute for effort (or “care”), but instead as a multiplier of it.

That’s what nobody’s saying out loud: AI isn’t the death of human involvement in building businesses (and many other disciplines). It’s the filter that will make the humans who care that much sharper and more effective.”

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